Free Report · 40 Pages
I Know What You Bought Last Summer
Six real consumers shared their complete Amazon purchase histories. What we found inside wasn't just transactions — it was their entire lives.
- Life events visible in purchase data: new pets, moves, pregnancies
- Before/after case studies for Wayfair, PetSmart, Nordstrom, Ulta, and more
- A practical framework for turning purchase history into revenue
What's Inside
Purchase history is biographical
An Amazon purchase history isn't just transactional. It's a map of habits, obsessions, and evolving needs. This report brings that map to life.
Section I · Pages 5–22
Amazon Footprints: Purchase Data as Biography
Six real consumers who shared their complete Amazon transaction histories. Each profile decodes routines, life events, and household dynamics — no surveys, no guesswork.
Hillary · Siyoon · Michaela · David · Brett · Delaney
Section II · Pages 23–35
Retailer Case Studies: Before & After
Five concrete examples of how brands can use Amazon purchase data to personalize experiences, capture spend, and earn loyalty — with before/after mockups.
Wayfair · PetSmart · Nordstrom · Ulta · Short Story
The Core Thesis
Purchase History Is the Missing Context
Why first-party data alone can't explain real consumer behavior. Brands have been trying to predict customers' lives — when they could just observe them.
"They attempt to predict a customer's life rather than observe it."
Section III · Pages 36–40
Turning Life Context into Revenue
A practical framework for transforming purchase history into onboarding, personalization, and lifecycle growth. Four actionable playbooks for any retailer.
Onboarding · Routines · Discovery · Competitive Response
"When a single brand captures groceries, skincare, tech, gifts, household fixes, and the late-night whims in between — the data becomes something deeper than transaction logs."
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