Ario Research
What the data reveals
These aren't projections or survey results — they're stories from actual purchase behavior.
Pet Economy
The Customer You're Losing Without Knowing It
A loyal dog food subscriber was secretly spending $1,440/year on cat products at a competitor. Her dashboards said she was retained.
Read the story →
Beauty & Loyalty
The $3K Customer that Sephora Can't See
A "ghost" loyalty member spending $3,000/year on premium grooming — entirely on Amazon. Men aren't under-spending. Retailers just can't see it.
Read the story →
Say vs. Buy
The Insight That Changed Cheerios' Growth Strategy
Surveys said lead with health. Purchase data showed 98% of cereal bought by high-protein consumers was high-flavor. The strategy was backwards.
Read the story →
Wellness & Intent
The Mouthwash Signal: How Wellness Routines Begin
Brian bought zero wellness products in 2023. By 2025, 20% of his spending was wellness. The signal was hiding in a $12 bottle of mouthwash.
Read the story →
Sustainable Retail
The Values-Aligned Customer Hiding in Plain Sight
Ethan bought one jacket two years ago. But his Amazon purchases and social activity reveal he lives the brand mission every day.
Read the story →
Skincare & CPG
88 Tried It. Only 12 Stayed.
100 real CeraVe buyers. 82 also buy La Roche-Posay. Cross-retailer data reveals a massive conversion gap — and exactly where the lost customers went.
Read the story →
Fashion & Patterns
The Shopper Every Brand Thinks They Know
Meghan seemed average — but Ario revealed a full pattern across 14 brands that changed everything. She hadn't changed. She simply became visible.
Read the story →
Free Report
I Know What You Bought Last Summer
A deep dive into real Amazon purchase data — what customers actually buy, how they cross-shop, and what it means for your brand. Based on real, anonymized transaction data from Ario.
Get the free report →Have a story you want answered?
Tell us what you're trying to understand
Share the question. We'll show you what real purchase data reveals — across retailers, at the SKU level.